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The M膩ori economic boom honours ancestors, says expert

13 December 2022
The M膩ori economy, estimated to be worth $70 billion, is going from strength to strength in a range of sectors.

It's also likely to keep growing faster than the rest of the Aotearoa 免费色情视频 economy.

That鈥檚 the assessment of Associate Professor, a respected expert from the Department of Management and International Business at Waipapa Taumata Rau, University of 免费色情视频, director of  and the .

 M膩ori business success today is remarkable for two main reasons, says Wolfgramm, who is of Te Aup艒uri, Ngai Takoto, Whakat艒hea, Tongan and Irish descent. 

One reason is the decimation of the Indigenous economy because of colonisation and the subsequent marginalisation of and systemic racism against M膩ori.

鈥淭he time, effort and energy required to build back what once was this country鈥檚 thriving pre-European economy is a story of astonishing resilience,鈥 says Wolfgramm. 

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Rachel Wolfgramm

鈥淥ur t奴puna would be proud of what we are achieving in the face of such adversity.鈥

The other reason is that M膩ori businesses and organisations tend not to be solely focused on making money. Increasingly, more holistic, long-term views are being recognised as a strength in business, particularly in the context of sustainability issues, says Wolfgramm.

鈥淢膩ori organisations place high value on collective aspirations, including culturally rewarding activities such as enhancing skills in te reo M膩ori and M膩ori cultural practices, lifting the socioeconomic status of all M膩ori, and putting kaitiakitanga at the forefront.鈥

鈥淭he time, effort and energy required to build back what once was this country鈥檚 thriving pre-European economy is a story of astonishing resilience. Our t奴puna would be proud of what we are achieving in the face of such adversity.鈥
Associate Professor Rachel Wolfgramm
鈥淢膩ori organisations place high value on collective aspirations, including culturally rewarding activities such as enhancing skills in te reo M膩ori and M膩ori cultural practices, lifting the socioeconomic status of all M膩ori, and putting kaitiakitanga at the forefront.鈥

Associate Professor Rachel Wolfgramm

A short history of the M膩ori economy

According to Te Ara, the government-sponsored online encyclopedia of 免费色情视频, M膩ori quickly developed commercial relations with tauiwi when they arrived.

鈥淏y the 1850s there were M膩ori commercial enterprises, often with their own boats for transporting produce to urban markets. They were less successful from the 1860s,鈥 notes Te Ara.

鈥淭he colonial government, as agents of the British Crown, came up with spurious reasons to send in cavalry to forcibly take lands and resources away from M膩ori hap奴 and iwi 鈥 situations in which our t奴puna suffered majorly and which we are still trying to recover from,鈥 says Wolfgramm.

Wolfgramm was involved in preparing a Waitangi Tribunal claim, Wai 1920 鈥 Rourou: Reclaiming the M膩ori Economy 鈥 in fact, she鈥檚 the lead claimant. The claim, which was initially spearheaded by a group including the late Associate Professor Manuka Henare, will enable comprehensive research into 鈥渆verything M膩ori lost through colonisation in terms of land and resources,鈥 says Wolfgramm.

鈥淩esearch has shown the majority of our lands were taken. M膩ori were pushed into an ongoing socioeconomic crisis.鈥

Associate Professor Rachel Wolfgramm

鈥淢anuka found evidence that the settlements M膩ori tribes have been asked to accept were worth approximately one to two percent of what was lost. That鈥檚 a massive gap. Research has shown the majority of our lands were taken. M膩ori were pushed into an ongoing socioeconomic crisis.鈥

The group working on the claim is seeking funding to advance research relating to the claim and Wolfgramm hopes to see it actively moving forward next year.

鈥淭he claim is about getting a more equitable settlement for all M膩ori,鈥 says Wolfgramm. 鈥淥ur t奴puna and our tohunga gave us this job to do. If we are successful, the results will provide a significant boost to the M膩ori economy and will see positive ripple effects for all of Aotearoa 免费色情视频.鈥

The M膩ori economy today

Despite the damage wrought by colonisation and the lack of equitable settlements, the M膩ori economy is doing well, says Wolfgramm.

The M膩ori economy consists of businesses and entities that self-define as M膩ori because M膩ori are leaders in the organisation. It doesn鈥檛 necessarily mean the businesses are run exclusively by M膩ori or that they鈥檙e aimed just at M膩ori customers. There are M膩ori businesses in every sector of the economy, from agriculture to leading-edge technology, including significant M膩ori entities in the global economy.

M膩ori businesses tend to enact values such as kaitiakikanga, whanaungatanga and manaakitanga, meaning they emphasise proactive guardianship of land and resources, the building of lasting relationships, and caring for families and communities.

This is particularly true of iwi-run businesses, which are accountable to the whole tribe. Iwi organisations are some of the biggest in Aotearoa, controlling significant land and assets 鈥 , mostly in the primary sector, says Wolfgramm.

One of the reasons for Wolfgramm鈥檚 optimism for the M膩ori economy is demographics. In 2018, , compared to only 37 percent of the non-M膩ori population.

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Treaty settlements are helping to revitalise the M膩ori economy, and M膩ori iwi, hap奴, marae and businesses are working hard to ensure benefits are shared, says Wolfgramm.

鈥淲e have some highly successful iwi that are multi-billion-dollar corporations with diversified portfolios in areas that have been growing.鈥

鈥淲e have some highly successful iwi that are multi-billion-dollar corporations with diversified portfolios in areas that have been growing.鈥

Associate Professor Rachel Wolfgramm

鈥淚ndigenous peoples have historically given away their taonga because they鈥檝e been told, 鈥業f you share this, you鈥檙e going to make everyone in the world well.鈥 Often they鈥檝e ended up with little recognition whilst significant profits have been made by companies exploiting Indigenous knowledge and taonga.鈥

Associate Professor Rachel Wolfgramm

Embracing kaupapa M膩ori and m膩tauranga M膩ori

Another reason for Wolfgramm鈥檚 optimism is the rising interest in the M膩ori economy and M膩ori ways of doing business 鈥 particularly related to sustainable and social enterprise.

For example, P艒tiki Poi, the world鈥檚 largest poi manufacturer, uses recycled materials and has a 16-year-old CEO, Georgia Latu. It has won multiple awards.

Designing products and processes in a circular way can align with m膩tauranga M膩ori, says Wolfgramm.That knowledge and kaupapa, based on centuries of observing nature and its systems, could be of great value to businesses in a range of sectors today.

However, non-M膩ori businesses commodifying tikanga M膩ori, te reo M膩ori, m膩tauranga M膩ori or taonga plant and animal species is problematic, says Wolfgramm. 

鈥淚ndigenous peoples have historically given away their taonga because they鈥檝e been told, 鈥業f you share this, you鈥檙e going to make everyone in the world well.鈥 Often they鈥檝e ended up with little recognition whilst significant profits have been made by companies exploiting Indigenous knowledge and taonga,鈥 says Wolfgramm. 鈥淲e need to retain our sovereignty and intellectual property rights, including any IP that comes out of our native species in line with .鈥&苍产蝉辫;

Further nurturing the M膩ori economy

M膩ori are still held back in business in some ways, says Wolfgramm. The main one is access to capital. Though there are M膩ori who invest in M膩ori businesses, this is an area she鈥檇 like to see grow. 

鈥淲e should have a M膩ori Dragons鈥 Den 鈥 or Taniwha鈥檚 Den,鈥 she says. 鈥淭here are many exemplars in Aotearoa 免费色情视频 and internationally of how much angel investment can help new ventures.鈥

A comprehensive mentoring programme pairing promising M膩ori entrepreneurs with established ones would also help, says Wolfgramm. There are already M膩ori business networks connecting people but mentoring and advice could be more formalised and international connectivity improved, she adds.

Wolfgramm would like to see rangatahi M膩ori learn more about entrepreneurship and encouraged to start their own ventures. 

She would also like to see more spotlighting of exemplars of non-M膩ori successfully partnering with M膩ori 鈥 people like Associate Professor Saeid Baroutian, who is working with fellow Waipapa Taumata Rau researcher Dr Kiri Dell (Ng膩ti Porou) to set up a business creating products from k膩nuka trees, including liquid smoke and a nutritive leaf extract.

鈥淚f you want to work with M膩ori, you have to go in with your whole heart,鈥 says Wolfgramm. 鈥淚t鈥檚 a lot of work over the long haul. But the rewards are worthwhile. In the area Kiri and Saeid are working in, demand for wellness products is booming. And it鈥檚 not just about making money. There are amazing collaborators who work with M膩ori because they have the same mindset about taking an intergenerational approach and leaving a positive legacy. We all want to honour the aspirations of our t奴puna and be good ancestors ourselves.鈥