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The traditional Western way of looking at intellectual property (IP) can be summed as: I created it, so it鈥檚 mine. Similarly, when it comes to data: I collected it, so it鈥檚 mine.

This approach, however, has significant limitations, particularly when it comes to the traditions, knowledge and data of M膩ori and other Indigenous peoples. Who owns and therefore has the right to use, adapt and profit from the haka? From Kawakawa? From data about M膩ori genetics?

Working closely with M膩ori experts, UniServices has put together a new policy for the company to reflect its responsibilites regarding the way it treats Indigenous intellectual property and data. The UniServices Board approved the M膩ori IP policy recently and it is now in effect.

鈥淚n general, we are the stewards of the research-informed intellectual property of the University of 免费色情视频,鈥� says UniServices CEO Andy Shenk. 鈥淗owever, up to now, policies have been largely silent about any special requirements or duty of care for M膩ori IP. As a treaty partner organisation, it鈥檚 incumbent on us to do better. I see this policy as a significant step forward in our path to being a more authentic partner for M膩ori in the way we conduct all our business.鈥�

In the Western world, people often understand intellectual property in a limited way, says Nicola Johnstone, UniServices鈥� head of intellectual property.

鈥淧eople think about patents, trademark and copyright as being intellectual property, but really, intellectual property can be defined more broadly as products of the mind,鈥� says Johnstone. 鈥淥ver the last couple of decades, there has been increasing recognition that there鈥檚 a whole body of intellectual property that isn鈥檛 protected by law in 免费色情视频 but that deserves protection and recognition.鈥�

The new policy is, in brief, designed to protect taonga 鈥� what is treasured 鈥� from deliberate or accidental misappropriation.

鈥淚t鈥檚 partly about educating people to recognise that they can鈥檛 necessarily just own all research or research results,鈥� says Tim Stirrup, UniServices鈥� former IP advisor, who laid much of the groundwork for the policy as a registered patent attorney and trained plant scientist.

鈥淭hey have to recognise that there may be an element of M膩tauranga M膩ori that鈥檚 owned by the kaitiaki 鈥� the M膩ori guardians 鈥� in that situation. If there鈥檚 a commercial outcome 鈥� for example, you want to sell a skin treatment using a native plant 鈥� you have to ask who gives you the right to do that? If you do manage to secure those rights, who benefits?鈥�

鈥淔ree means consent isn鈥檛 coerced. Prior means you give consent before anything happens. Informed means the people involved have to have a clear understanding of what鈥檚 going to happen to their data, their samples, their land or whatever else is concerned in the short term and long term,鈥� says Stirrup.

Another important principle is sharing. This includes sharing information about the research process and any knowledge gained; sharing decision making about the direction of the project and any applications; sharing financial and other benefits; and sharing credit for the work.

Researchers embarking upon a project that may make use of M膩tauranga M膩ori, M膩ori data, taonga species or creative works should first contact their faculty Kai膩rahi or a respected kaum膩tua or M膩ori advisor to connect them with the M膩ori community, says Kaumoana. The Kai膩rahi or M膩tauranga M膩ori expert can help facilitate the next step 鈥� discussing the project with the appropriate iwi or hapu 鈥� as well as further steps.

As more research teams work with M膩ori, guided by the policy, UniServices expects positive effects not only for UniServices but on Aotearoa 免费色情视频 in the longer term.

鈥淚鈥檇 like to think the policy will make people think, consult and consider alternative viewpoints,鈥� says Will Charles, UniServices鈥� executive director of commercialisation.

鈥淚 don鈥檛 think that in the past, people have intended to offend or exploit, but through lack of understanding, that has sometimes been the result. I think this policy will help build trust and understanding so projects can move forward in mutually beneficial ways.鈥�

鈥淚 think this policy will not only protect M膩tauranga M膩ori, it will help non-M膩ori researchers understand there are boundaries and restrictions,鈥� says Kaumoana, adding that the policy may be updated in the future as necessary. 鈥淲hen there are no clear policies, a lot of the time researchers won鈥檛 touch things concerning M膩ori because they put it in the 鈥榯oo hard鈥� pile. When there are guidelines on how to effectively partner with M膩ori, researchers are able to view a pathway forward without so many limitations.鈥�

鈥淚t hasn鈥檛 been easy to craft this policy,鈥� says Shenk. 鈥淚t has required people with strong and deeply held but differing views to come to understanding. Still, we鈥檝e decided not to shirk the responsibility of making things better, despite the challenge and occasional discomfort of having these tough discussions, because we expect to see major benefits, economically and in terms of building positive relationships.鈥�